DESIGNED FOR BLIND AND LOW-VISION SHOPPERS

Grocery shopping shouldn’t depend
on sight.

Perceive uses camera-powered AI and real-time voice guidance to help blind and low-vision shoppers identify products, make their own choices, and shop with greater confidence.

Grocery shopping shouldn’t depend on sight.

Perceive uses camera-powered AI and real-time voice guidance to help blind and low-vision shoppers identify products and shop more independently.

[background image] image of grocery store interior (for a grocery store)

THE SHOPPING EXPERIENCE

A simple grocery trip can take more effort than it should.

For blind and low-vision shoppers, crowded shelves, similar packaging, and visual-only information can add extra steps to an everyday trip.

image of grocery aisles (for a grocery store)

Crowded shelves
slow down the search.

image of a sleek and modern smartphone in use

Similar packaging
creates guesswork.

image of grocery aisles (for a grocery store)

Product details
are often visual-only.

[background image] image of grocery store interior (for a grocery store)

Finding the right item  requires help.

HOW it WORKS

Perceive puts the shopping experience in your hands.

Perceive helps shoppers focus on what they actually need, using real-time recognition and audio guidance.

HOW it WORKS

When the shelf gets overwhelming, Perceive steps in.

Perceive helps shoppers focus on what they actually need, using real-time recognition and audio to guide them toward the right item, and confirm details before it goes in the cart.

image of grocery aisles (for a grocery store)

Open Perceive

Use Perceive on your phone or smart glasses.

image of grocery aisles (for a grocery store)

Create your grocery list

Add the items you need by voice or selection.

image of grocery aisles (for a grocery store)

Move through the store

Follow audio guidance through the aisles.

image of grocery aisles (for a grocery store)

Find nearby items

Get notified when an item is within reach.

image of grocery aisles (for a grocery store)

Grab and confirm

Identifies items instantly as users move through aisles. No manual scanning required.

OUR PARTNERS

Shaped by people who know the experience firsthand.

Perceive is informed by blind and low-vision shoppers and organizations that serve their communities, helping us build around real needs and everyday experiences.

Meet Our team

The people behind Perceive.

Perceive began as a UC Berkeley capstone project and grew from a shared belief that technology can remove everyday barriers. Our mission is to help blind and low-vision shoppers navigate stores with greater confidence and independence.

[headshot] image of customer (for a financial advisor)
Austin Yurica
CEO
[headshot] image of customer (for a financial advisor)
Mehmet Inonu
CPO
[headshot] image of customer (for a financial advisor)
Melody Masis
CMO
[headshot] image of customer (for a financial advisor)
Abhishek Shetty
CDSO
[headshot] image of customer (for a financial advisor)
Vijaykumar Krithivasan
CTO
GET INVOLVED

Help shape what we build next.

Try Perceive during testing, share your feedback, or request early access as we prepare for broader availability.

Thank you. We’ll be in touch soon.
image of financial planning, business meeting (for a financial advisor)
Submission failed. Please check your details.