Perceive uses camera-powered AI and real-time voice guidance to help blind and low-vision shoppers identify products and shop more independently.
![[background image] image of grocery store interior (for a grocery store)](https://cdn.prod.website-files.com/6a85b6234cd34c3a8ff8b5bf/6a85b6234cd34c3a8ff8b60f_ChatGPT%20Image%20Jul%206%2C%202026%2C%2007_01_21%20PM.png)
THE SHOPPING EXPERIENCE
For blind and low-vision shoppers, crowded shelves, similar packaging, and visual-only information can add extra steps to an everyday trip.



![[background image] image of grocery store interior (for a grocery store)](https://cdn.prod.website-files.com/6a85b6234cd34c3a8ff8b5bf/6a85b6234cd34c3a8ff8b5f7_ChatGPT%20Image%20Jul%201%2C%202026%2C%2011_41_35%20PM.png)
Perceive helps shoppers focus on what they actually need, using real-time recognition and audio guidance.
![[background image] image of grocery store interior (for a grocery store)](https://cdn.prod.website-files.com/6a85b6234cd34c3a8ff8b5bf/6a85b6234cd34c3a8ff8b615_ChatGPT%20Image%20Jul%208%2C%202026%2C%2011_56_04%20AM.png)
![[background image] image of grocery store interior (for a grocery store)](https://cdn.prod.website-files.com/6a85b6234cd34c3a8ff8b5bf/6a85b6234cd34c3a8ff8b618_ChatGPT%20Image%20Jul%208%2C%202026%2C%2012_10_12%20PM.png)
![[background image] image of grocery store interior (for a grocery store)](https://cdn.prod.website-files.com/6a85b6234cd34c3a8ff8b5bf/6a85b6234cd34c3a8ff8b617_ChatGPT%20Image%20Jul%208%2C%202026%2C%2012_07_08%20PM.png)
![[background image] image of grocery store interior (for a grocery store)](https://cdn.prod.website-files.com/6a85b6234cd34c3a8ff8b5bf/6a85b6234cd34c3a8ff8b619_ChatGPT%20Image%20Jul%208%2C%202026%2C%2012_15_15%20PM.png)
![[background image] image of grocery store interior (for a grocery store)](https://cdn.prod.website-files.com/6a85b6234cd34c3a8ff8b5bf/6a85b6234cd34c3a8ff8b62b_ChatGPT%20Image%20Jul%208%2C%202026%2C%2012_23_00%20PM.png)
Perceive helps shoppers focus on what they actually need, using real-time recognition and audio to guide them toward the right item, and confirm details before it goes in the cart.

Use Perceive on your phone or smart glasses.

Add the items you need by voice or selection.

Follow audio guidance through the aisles.

Get notified when an item is within reach.

Identifies items instantly as users move through aisles. No manual scanning required.
OUR PARTNERS
Perceive is informed by blind and low-vision shoppers and organizations that serve their communities, helping us build around real needs and everyday experiences.



Perceive began as a UC Berkeley capstone project and grew from a shared belief that technology can remove everyday barriers. Our mission is to help blind and low-vision shoppers navigate stores with greater confidence and independence.
![[headshot] image of customer (for a financial advisor)](https://cdn.prod.website-files.com/6a85b6234cd34c3a8ff8b5bf/6a85b6234cd34c3a8ff8b5f2_ChatGPT%20Image%20Jul%201%2C%202026%2C%2007_32_26%20PM.png)
![[headshot] image of customer (for a financial advisor)](https://cdn.prod.website-files.com/6a85b6234cd34c3a8ff8b5bf/6a85b6234cd34c3a8ff8b5f0_ChatGPT%20Image%20Jul%201%2C%202026%2C%2007_28_27%20PM.png)
![[headshot] image of customer (for a financial advisor)](https://cdn.prod.website-files.com/6a85b6234cd34c3a8ff8b5bf/6a85b6234cd34c3a8ff8b5f1_ChatGPT%20Image%20Jul%201%2C%202026%2C%2007_26_20%20PM.png)
![[headshot] image of customer (for a financial advisor)](https://cdn.prod.website-files.com/6a85b6234cd34c3a8ff8b5bf/6a85b6234cd34c3a8ff8b5ef_ChatGPT%20Image%20Jul%201%2C%202026%2C%2007_22_59%20PM.png)
![[headshot] image of customer (for a financial advisor)](https://cdn.prod.website-files.com/6a85b6234cd34c3a8ff8b5bf/6a85b6234cd34c3a8ff8b62c_ChatGPT%20Image%20Jul%208%2C%202026%2C%2012_44_05%20PM.png)
Try Perceive during testing, share your feedback, or request early access as we prepare for broader availability.